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Subject Line Testing in a post-iOS 15 World for Email Marketers & Data Analysts

Subject Line Testing in a post-iOS 15 World for Email Marketers & Data Analysts

Like most other email marketers, my heart skipped a beat when I read about the iOS 15 Mail Privacy Protection feature that obscures open information on emails on iOS devices. As a statistician and devout believer in an ongoing test-and-learn strategy, open rate A/B...

How the Coronavirus Pandemic is Fast-Tracking Marketing’s Digital Transformation

How the Coronavirus Pandemic is Fast-Tracking Marketing’s Digital Transformation

There’s a screencap that’s been doing the rounds on social media lately, a faux poll that asks its respondent to identify the main factor leading digital transformation efforts their company. The choices: the CEO, the CTO, and COVID-19, which is bolded in stark red...

Dealing with Data Privacy Regulations: Is Your Marketing at Risk?

Dealing with Data Privacy Regulations: Is Your Marketing at Risk?

In recent years, consumers have been hit with a fusillade of headlines regarding data breaches and other privacy concerns. The result of all of this online turmoil? An atmosphere in which consumers seem to be adopting a simple strategy when it comes to safeguarding...

    

What We Do

  • Marketing Operations
  • Data Analytics & Insights
  • Marketing Technology
  • Content Services

The Continuum Difference

  • Technology Agnostic
  • Embedded Teams
  • Scalable Model

About Us

  • At a Glance
  • Clients
  • Leadership
  • Diversity & Inclusion
  • Contact Us
  • Blog

Join Us

    

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