Marketers need solutions to enhance their campaign performance, optimize resource allocation, and improve overall efficiency. By leveraging data-driven insights and automation, marketers can make more informed decisions, target their audiences more effectively, and...
By Dan Banas Cultivating strong customer engagement is essential for growth. Effective customer engagement involves creating meaningful interactions that foster loyalty, satisfaction, and advocacy. By understanding the core principles of good customer engagement and...
By Dan Banas Engagement marketing is key to building lasting relationships with customers, with some strategies leading to better results than others. That is why it’s important to have a trusted industry leader helping optimize your engagement marketing. In this...
By Dan Banas Artificial Intelligence (AI) is revolutionizing the marketing landscape and changing the way businesses operate. In this article, we’ll answer 5 common questions about using AI and Generative AI (GenAI) for marketing strategy. Can you use AI for...
Our latest blog post for a new series on understanding inbox placement rates is from our very own Client Services Senior Director, Sophia Amador. With over a decade of experience in the industry, specializing in optimizing inbox placement, Sophia shares her expertise...
Introduction Newsletters are often one of the touchpoints with the broadest and most consistent reach across an organization or product’s subscriber base. This, combined with the common trend that newsletters are often lower-engagement than other lifecycle-based...
Like most other email marketers, my heart skipped a beat when I read about the iOS 15 Mail Privacy Protection feature that obscures open information on emails on iOS devices. As a statistician and devout believer in an ongoing test-and-learn strategy, open rate A/B...
There’s a screencap that’s been doing the rounds on social media lately, a faux poll that asks its respondent to identify the main factor leading digital transformation efforts their company. The choices: the CEO, the CTO, and COVID-19, which is bolded in stark red...
In recent years, consumers have been hit with a fusillade of headlines regarding data breaches and other privacy concerns. The result of all of this online turmoil? An atmosphere in which consumers seem to be adopting a simple strategy when it comes to safeguarding...
