Introduction Newsletters are often one of the touchpoints with the broadest and most consistent reach across an organization or product’s subscriber base. This, combined with the common trend that newsletters are often lower-engagement than other lifecycle-based...
Like most other email marketers, my heart skipped a beat when I read about the iOS 15 Mail Privacy Protection feature that obscures open information on emails on iOS devices. As a statistician and devout believer in an ongoing test-and-learn strategy, open rate A/B...
There’s a screencap that’s been doing the rounds on social media lately, a faux poll that asks its respondent to identify the main factor leading digital transformation efforts their company. The choices: the CEO, the CTO, and COVID-19, which is bolded in stark red...
In recent years, consumers have been hit with a fusillade of headlines regarding data breaches and other privacy concerns. The result of all of this online turmoil? An atmosphere in which consumers seem to be adopting a simple strategy when it comes to safeguarding...
