Our latest blog post for a new series on understanding inbox placement rates is from our very own Client Services Senior Director, Sophia Amador. With over a decade of experience in the industry, specializing in optimizing inbox placement, Sophia shares her expertise...
Introduction Newsletters are often one of the touchpoints with the broadest and most consistent reach across an organization or product’s subscriber base. This, combined with the common trend that newsletters are often lower-engagement than other lifecycle-based...
