Like most other email marketers, my heart skipped a beat when I read about the iOS 15 Mail Privacy Protection feature that obscures open information on emails on iOS devices. As a statistician and devout believer in an ongoing test-and-learn strategy, open rate A/B...
There’s a screencap that’s been doing the rounds on social media lately, a faux poll that asks its respondent to identify the main factor leading digital transformation efforts their company. The choices: the CEO, the CTO, and COVID-19, which is bolded in stark red...
In recent years, consumers have been hit with a fusillade of headlines regarding data breaches and other privacy concerns. The result of all of this online turmoil? An atmosphere in which consumers seem to be adopting a simple strategy when it comes to safeguarding...
