Re:Engage
Email Marketing:
Do You Know Your Inbox Placement Rate? Do You Know Why It’s Important?
Recent Posts
Our latest blog post for a new series on understanding inbox placement rates is from our very own Client Services Senior Director, Sophia Amador. With over a decade of experience in the industry, specializing in optimizing inbox placement, Sophia shares her expertise on the matter.
Many email marketers face challenges understanding what happens after they hit the send button of an email campaign. Having visibility to their email deliverability (inbox placement rate) and how to improve it are keys to any successful email program. I often find that the term ‘deliverability’ can have different definitions depending on your focus and goals.
Marketers equate ‘deliverability’ to…
Email Deliverability Specialists equate ‘deliverability’ to…
As a marketer, how do you make sure your audiences are receiving all of your intended email campaigns? To begin with, we need to review all the areas which could affect your inbox placement rate. In Continuum’s upcoming Deliverability blog series, we’ll be taking a deep dive into each of these areas.
There is a common theme throughout – ENGAGEMENT. User engagement is the most important factor when focusing on delivering more emails to your audiences inbox.
There are several ways which marketers can measure engagement of their users. See highlighted below.
- Open Rates
- Click Rates
- Conversion Rates
- Pages per Session
- Customer Satisfaction
- Customer Lifetime Value
With the introduction of the Apple Mail Privacy Protection, open rates have become less reliable over time. As an alternative, Litmus introduced a new metric called Email Quality Score, (original concept shared by Lucas Chevillard, back in 2021) that is gaining traction with many senders.
