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POSITION SUMMARY

  • Continuum is a Silicon Valley based marketing services company that works with leading clients to design, transform and run digital marketing operations. Our services enable them to scale, optimize and improve marketing performance. With 400+ professionals in offices in Silicon Valley, Gurgaon & Chandigarh (India), our services include digital marketing operations, technology development, data operations and advisory services. More information available at www.continuumglobal.com

ROLES & RESPONSIBILITIES

  • Responsible for managing end-to-end campaigns from communication and execution point of view
  • Work in conjunction with Marketing Managers to create and execute a global marketing strategy for HPP
  • Performing implementation, tracking and measurement of HPP campaigns
  • Participate in brainstorms, and planning sessions
  • Deliver regular reports of campaign results and develop comprehensive reporting to articulate campaign impact
  • Conduct A/B testing of HPP strategy to develop best practices for ongoing HPP campaigns
  • Evaluate the performance of HPPs and provide executable recommendations to the global online communications manager to improve future HPP performance
  • Ensure that the overall HPP production are streamlined and managed with zero errors

OUR IDEAL CANDIDATE

  • Understanding of notifications and Digital marketing basics
  • Ideally familiar with google sheets/MS Excel
  • Knowledge of email marketing operations, campaign platforms
  • Knowledge in Online publishing and digital media a plus

EDUCATION AND EXPERIENCE

  • Bachelor’s degree required, master’s degree preferred
  • Overall professional experience of 2-4 years in writing HTML & CSS Codes
  • Experience in Dreamweaver/Photoshop is essential
  • Work cooperatively with key team members, clients and vendors
  • Excellent verbal & written communication Skills
  • Detail oriented, organized and the ability to meet deadlines while working several projects simultaneously
  • Proven experience with modern web standards and cross-browser compatibility issues

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