Email Marketing Project Manager - US

ABOUT THE POSITION

The Email Marketing Project Manager will be responsible for email, in-app, and push notification marketing campaigns from beginning to end, including setting campaign timelines, ensuring flawless campaign execution, as well as identifying opportunities for future improvements. You will play a key role in building client and partnership relationships.
 

LOCATION

Remote, USA

Roles & Responsibility

  • Develop and lead our overall growth marketing, client development, lifecycle marketing, and loyalty strategy.

  • Shape a robust development strategy; with a focus on sustained and ongoing partnerships with our existing and new clients.

  • Work closely with product and technology teams to help inform product strategies and introduce and prioritize optimizations that contribute to growth goals.

  • Work in lock-step with Brand and Sales leaders to ensure that large integrated tentpole campaigns are compelling and well-positioned to grow and engage audiences. Also, partner closely with them by serving as the audience growth go-to person within relevant initiatives, helping set and hit campaign goals.

  • Work in conjunction with the digital marketing Manager to create and execute a global marketing  strategy for e-mail and other related push communications

  • Conduct extensive A/B testing of e-mail strategy, including delivery timing, creative layout, tailored  offers, and subject line testing to develop best practices for ongoing email campaigns.

  • Manage e-mail development through the creative review process, collaborating with internal  stakeholders, editorial teams, and capturing feedback from multiple stakeholders while adhering to  strict deadlines.

  • Evaluate the performance of e-mail sends, including the impact of subject lines, segmentation  performance, click-thru rates and provide executable recommendations to the global online  communications manager to improve future e-mail performance.

  • Oversee and direct quality assurance processes; ensure that the overall e-mail production and  send processes are streamlined and managed with zero errors.

Job Specifications & Qualifications

  • 3+ years’ experience in client services, account management, with a focus on email or in-app marketing  & managing multiple clients.

  • Experience working with offshore or remote team members

  • High level of comfort with a technology-driven, fast-paced environment that requires the ability to quickly synthesize multiple sources of data

  • Strong oral and written communication skills with keen attention to detail

  • Hands on experience with HTML, responsive email, PhotoShop and online publishing

  • Bachelor's degree required; master's degree preferred

  • Substantial experience within the  Project Management /Campaign Management field

  • Proven ability to create and monitor KPIs 

  • Focused on results and extremely detail-oriented.

If it sounds like you, we want you to apply!