Trainee – Campaign Management

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POSITION SUMMARY

Campaign Manager is responsible for developing and executing marketing campaigns like email and push notification campaigns for the client. This person is in charge of building a best-in-class marketing programs for the firm’s communications to various external audiences.

Roles & Responsibilities

  • Work in conjunction with the Digital Marketing Manager to create and execute a global marketing strategy for email and other related push communications.
  • Deploy and use latest/existing technologies and overall industry best practices to deliver best in class program to our most important audiences.
  • Conduct extensive A/B testing of campaign strategy, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns.
  • Manage e-mail development through creative review process, collaborating with internal stakeholders, editorial teams, and capturing feedback from multiple stakeholders while adhering to strict deadlines.
  • Evaluate the performance of e-mail sends, including the impact of subject lines, segmentation performance, click-thru rates and provide executable recommendations to the global online communications manager to improve future e-mail performance.
  • Communicate e-mail plans and successes internally to ensure coordination across channels.

Skills

  • Deep understanding of e-mail marketing operations, technology, and campaign platforms.
  • Knowledge of HTML, responsive email, and Photoshop.
  • Knowledge of online publishing and digital media a plus.

Education and Experience

  • Bachelor’s degree required; master’s degree preferred.

Knowledge and Competencies

  • Strong written and oral skills.
  • Understanding and experience in campaigning through internet mobilization, email marketing, engagement driven activities and public advertisement.
  • Strong organizational skills with the ability to work well under pressure and balance multiple projects.