App Store Optimization Developer

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The App Store Optimization Developer is responsible for creating strategies to ensure prominent and authentic search results for applications in applicable App stores. The person drafts a plan and implements ideas to promote organic downloads, simultaneously working on new user acquisition ideas. The candidate is a team player working with both internal and external stakeholders of a Fortune 500 company to develop, implement and update new app store criteria.

Roles & Responsibilities

  • Reviewing the design and functionality of creative to ensure it mirrors client requirement.
  • Communicating effectively within multiple project teams to complete the campaign within timeline.
  • Ensuring campaigns are delivered with utmost quality thereby taking responsibility of the campaigns.
  • Perform first level quality control testing.
  • Analyze performance of applications on App stores.
  • Devise strategy for optimized app page conversion rates.
  • Create and share strategies based on analytics.


  • Proficient in Adobe Photoshop, Illustrator and InDesign (or equivalent).
  • Experience working on mobile marketing.
  • Working knowledge of HTML and/or Dreamweaver.

Education and Experience

  • Bachelor degree or above.
  • Familiarity with App Store and Play Store.
  • 3-4 years of experience in SEO, ASO appreciated.

Knowledge and Competencies

  • Experience in working within global setting.
  • Strong organizational skills with the ability to work well under pressure and balance multiple projects.
  • Impeccable communication skills.
  • Demonstrated knowledge as a subject matter expert with in-depth knowledge of e-mail marketing best practices.
  • Proven ability to create and monitor KPIs.
  • Ability to think “outside the box”.
  • Focused on results and extremely detail-oriented.