AdWords Specialist

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About Us

Continuum is a marketing services firm that works with leading clients to design, transform and run digital marketing operations that enable them to scale, optimize and improve marketing performance. With 500+ professionals in offices in Silicon Valley as well as Chandigarh & Gurgaon (India), our services include digital marketing operations, technology development, data operations and advisory services.

POSITION SUMMARY

We are seeking a AdWords Specialist to work on one of our major clients, a leading global technology brand based in Mountain View, CA. You will be working with a team of marketing specialists at Continuum US and India to design, implement and drive global AdWords campaigns and other marketing initiatives in 83 countries for over 50 mobile apps. The position offers a competitive salary, excellent working environment that includes medical and dental coverage, free meals, and the opportunity to work with a world-class team on one of the world’s leading brands. This position is based onsite at client’s headquarters in Mountain View, and working with a world-class team supporting exciting new product launches and ongoing global marketing efforts.

Project Management/Client Services

  • Scope and estimate AdWords campaigns supporting customer acquisition and retention programs for leading mobile apps
  • Create project plans, set appropriate timelines, create forecast for future projects
  • Lead and work cooperatively with a global team of individuals for keyword optimization/bidding, ads creation/support, global scaling across 30+ markets

Acquisition & Growth Marketing

  • Keyword search optimization for AdWords Search, Display, Video Ads, and Apple Search Ads, creating search query reports and match type analysis
  • Report on ad performance/trends and make recommendations to improve app visibility focusing on user acquisition, and retention/re-engagement
  • Support UAC and make recommendations to improve bidding ROI and manage A/B testing plans on AdWords pulling performance results, and making recommendations for further improvement
  • Compose ad copy using recommended keywords and promoting key features of app
  • Create and lead formal presentations to client product lines on campaign results, recommendations, and industry best practices

Skills & Experience

  • AdWords certified and experience managing global AdWords campaigns
  • 3+ years of functional experience in SEO/SEM, display and digital partnerships
  • Ideally, 1-2 years of client services/marketing services experience at a digital agency or service provider
  • Strong organizational, analytical, and communication skills to translate analysis into recommendations, insights, and functional production plans
  • Experience using DoubleClick, Google Analytics, Google Tag Manager
  • Experience in using app store intelligence tools such as: Sensor Tower, App Annie, etc a plus
  • Basic Adobe Photoshop or Sketch skills a plus
  • Must be authorized to work in the US